A Nice Story
Nice Recovery Systems was founded in 2012 by Michael Ross, a serial entrepreneur and avid skier.
In 2011 Michael decided to move to Colorado to be closer to the mountains and pursue his passion for ski racing. A high speed crash cut Michael’s racing career short and led to multiple knee surgeries and a full year of recovery.
A critical part of Michael’s recovery was cold + compression therapy. He tried all of the available solutions on the market but found that they were poorly designed or inconvenient due to their reliance on ice. He was determined to find a better solution.
Michael set out to develop a small, lightweight cold + compression therapy device that would be extremely easy to use and able to provide personalized therapy based on user or physician preferences. Most importantly, the device would provide cold therapy without the need for ice.
Michael extensively researched different cooling technologies and worked closely with top orthopedic surgeons to define the exact requirement. He then spent 3 years developing, perfecting and executing the vision. In December 2014 the NICE1 cold + compression therapy system received FDA approval and 12 months later production of NICE1 commenced.
NICE1 quickly established itself as the market leader in technology and design. It was immediately embraced by leading orthopedic surgeons, athletic trainers and professional athletes, including the Steadman Clinic, CU Sports Medicine, New York Yankees and US Ski & Snowboard Team.